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railiner

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With this latest funding threat to Amtrak, perhaps it is time to think 'ouside the box' for alternative ways for Amtrak to raise revenue.

I am thinking of things like selling 'naming rights' for stations, cars, or even entire trains.

Another source might be sales on board of a few logo items that are most popular in the Amtrak catalog.

Or some advertising on trains, even allowing full 'wraps', if done tastefully?

I don't particularly care for that last suggestion, but hey, if it can save a train, I say go for it.

Any other ideas?
 
I've always been curious why the freight shipping add-ons never worked out. Seems like that should have provided some additional revenue over time. I've seen it mentioned time and again that it was apparently considered a failure but I'm not clear as to why.
 
I am thinking of things like selling 'naming rights' for stations, cars, or even entire trains.
How much for getting one LD train named? I guess if this goes through, all Amtrak trains will have names of AU members
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Or some advertising on trains, even allowing full 'wraps', if done tastefully?

I don't particularly care for that last suggestion, but hey, if it can save a train, I say go for it.
Please no 'full wraps'! Atleast spare the windows. A couple of years back in India they started putting full ad wraps on some premier trains for extra revenue, which covered the window glasses as well. I happened to travel in one of those and the view from inside is absolutely pathetic with the "wrap" put on. After several complaints by railfans to the authorities they finally relented and spared the windows from ad wraps.
 
With this latest funding threat to Amtrak, perhaps it is time to think 'ouside the box' for alternative ways for Amtrak to raise revenue.

I am thinking of things like selling 'naming rights' for stations, cars, or even entire trains.
Amtrak owns 61 stations in the system. Amtrak collects revenue from vendors and rent for the stations that are large enough to support food vendors and stores.

As for selling naming rights to stations, companies are willing to pay good money for naming rights to sports stadiums because of the TV and press coverage. During live broadcasts of the game, the announcers will say the name of stadium a number of times during the broadcast. "Coming to you from Enron (or BP) Field". Oops. The naming rights contract could even specify that the stadium name has to be mentioned a minimum number of times each game by the home team TV network. The stadium name gets mentioned on the sports highlight shows, in the sports section of the paper, in daily conversations about how the team sucked on Sunday. A train station is not going to get that level of constant coverage, so there will be far less revenue to be had from naming rights. Same goes for trains and cars. Besides, it is bad enough to have sport stadiums with changing corporate names. Don't need to carry it to train stations.

Another source might be sales on board of a few logo items that are most popular in the Amtrak catalog.
Not much revenue in that. Amtrak does sell stuff on-line and in stations.

Or some advertising on trains, even allowing full 'wraps', if done tastefully?
Amtrak already does that. For the right price, you can get Acela cars wrapped. There was an Acela last year with a "Cake Boss" wrap last year. Here is a photo:



I guess Amtrak could sell ad space on their locomotives so the P-42s could look like something from NASCAR. But again, Amtrak trains are not on TV very often, so the revenue to be gained is small.
 
I've always been curious why the freight shipping add-ons never worked out. Seems like that should have provided some additional revenue over time. I've seen it mentioned time and again that it was apparently considered a failure but I'm not clear as to why.
The "Rail Express" never worked out as expected mainly because the freight companies complained Amtrak was competing in their business.

Amtrak (for the most part) operates on rails owned by the individual railroads. With Amtrak carrying freight, it would be competing with the host railroad. How many passenger trains a day does NS operate between ATL and NOL?
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How many passenger trains a day does BNSF operate each day from CHI to LAX or CHI to PDX?
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Plus extra time would be needed in the schedule for unloading the cars or switching the cars in BHM, KCY or MSP!
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One idea that might work is to allow AGR members to buy up to 30,000 points. Since Amtrak gets the money in advance of travel, there is no immediate booking and considering that a few AGR members may never use their points, this would raise revenue.
 
With the USPS and Amtrak both "quasi" federal agencies (as it were), and both in trouble, couldn't they agree to cooperate? USPS would pay Amtrak to carry mail at rates less than what the USPS pays now. Amtrak gets some revenue for their efforts. As long as Amtrak gets more money than it costs them to run the incremental service, why not? Now, I know this was done before - why didn't it work?

John Bobinyec
 
If we look at the cursed airlines for ideas, they could start charging for stuff they don't already charge for, such as extra bags. They could charge sleeping car passengers for food. I don't believe it was always included in the fare. And they could raise fares on routes when demand is outstripping supply, sound business sense. They could put GOOD wireless on all trains, and then charge for access. Make some really deluxe sleeping car accommodations, call it "First Class" and charge out the wazoo. Maybe brand it with a luxury hotel chain like Fairmont. There seems to be no limit to what some people will pay for extreme luxury.

Some ideas that should be rejected:

--Allow Taco Bell to take over the lounge car food concession on all trains

--Pay toilets and showers

--Extra charge for seating on the side of the train with the "good" scenery

--Extra charge for seating

--Pay one price "All you can drink" wristband
 
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If we look at the cursed airlines for ideas, they could start charging for stuff they don't already charge for, such as extra bags. They could charge sleeping car passengers for food. I don't believe it was always included in the fare. And they could raise fares on routes when demand is outstripping supply, sound business sense. They could put GOOD wireless on all trains, and then charge for access. Make some really deluxe sleeping car accommodations, call it "First Class" and charge out the wazoo. Maybe brand it with a luxury hotel chain like Fairmont. There seems to be no limit to what some people will pay for extreme luxury.

Some ideas that should be rejected:

--Allow Taco Bell to take over the lounge car food concession on all trains

--Pay toilets and showers

--Extra charge for seating on the side of the train with the "good" scenery

--Extra charge for seating

--Pay one price "All you can drink" wristband
So no Taco Bell on a train? darn and I was just thinking I'd have to get out my quarters to use the toilet!
 
With no cafe service on Empire Service trains that travel only between NYP and ALB, Subway tried to sell subs on that portion. That ended very shortly after it started.

To this day, on trains that travel only between NYP and ALB, there is no food service onboard. If the train continues west or north of ALB, it does have food service.
 
If we look at the cursed airlines for ideas, they could start charging for stuff they don't already charge for, such as extra bags. They could charge sleeping car passengers for food. I don't believe it was always included in the fare. And they could raise fares on routes when demand is outstripping supply, sound business sense.
Amtrak already has higher fares on most routes with high demand. That is the whole point of a bucket pricing approach. Check the fares for the Acela for near term or same day sales on busy weekdays at the peak morning and late afternoon periods. And for bedrooms & roomettes on the busy LD trains.

As for including the meals in sleeper fares, when the cost is $500 or $1000, people are going to expect the meals to be included at that price.

Checked bags? yes, Amtrak could take a page from the airlines and start charging more for checked bags. Don't have to be as aggressive as the airlines, but limit passengers to one free checked bag instead of 3 and then a higher fee for each additional checked bag. But this probably won't add much revenue as it may lose some passengers and will result in more people taking their bags on the train and stuffing them in a luggage tower. Trains have a lot more room for big carry-on bags compared to airplanes where there are limits to what people can carry on. Although people now routinely push the envelope of carry-on size limits and jam their bags into the overhead bin rather than pay to check it. Airplane travel in the 21th century has not turned out to be like what people were expecting it to be 20 or 30 years ago. :lol:
 
To this day, on trains that travel only between NYP and ALB, there is no food service onboard. If the train continues west or north of ALB, it does have food service.
See I don't think I would mind no food service, after looking on Amtrak at all the Empire Service trains that go from NYP to ALB, it's only about a 2 1/2 hour trip. If I really was hungry I would get something before I left.

Usually on my GRR to CHI trips, it's 4 hours and I don't really need to eat anything but I bring along one of those plastic bowls of cereal you find at a gas station or hotel and just eat that (since the 371 leaves GRR around 7:30am)
 
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A train station is not going to get that level of constant coverage, so there will be far less revenue to be had from naming rights. Same goes for trains and cars. Besides, it is bad enough to have sport stadiums with changing corporate names. Don't need to carry it to train stations.
I agree with you, but just wanted to point out that there is at least one subway station named for a corporate "donor."

http://en.wikipedia.org/wiki/AT%26T_%28SEPTA_station%29

Ironically enough, it's the subway station that serves a complex of corporately-named sports venues.
 
If we look at the cursed airlines for ideas, they could start charging for stuff they don't already charge for, such as extra bags. They could charge sleeping car passengers for food. I don't believe it was always included in the fare. And they could raise fares on routes when demand is outstripping supply, sound business sense. They could put GOOD wireless on all trains, and then charge for access. Make some really deluxe sleeping car accommodations, call it "First Class" and charge out the wazoo. Maybe brand it with a luxury hotel chain like Fairmont. There seems to be no limit to what some people will pay for extreme luxury.

Some ideas that should be rejected:

--Allow Taco Bell to take over the lounge car food concession on all trains

--Pay toilets and showers

--Extra charge for seating on the side of the train with the "good" scenery

--Extra charge for seating

--Pay one price "All you can drink" wristband
So no Taco Bell on a train? darn and I was just thinking I'd have to get out my quarters to use the toilet!
If you had Taco Bell serving on the train, you'd have to have a car with nothing but toilets! :eek: :angry: :lol:
 
With the USPS and Amtrak both "quasi" federal agencies (as it were), and both in trouble, couldn't they agree to cooperate? USPS would pay Amtrak to carry mail at rates less than what the USPS pays now. Amtrak gets some revenue for their efforts. As long as Amtrak gets more money than it costs them to run the incremental service, why not? Now, I know this was done before - why didn't it work?

John Bobinyec

I don't believe Amtrak was turning a profit. Also, actual passenger service was suffering because resources that should have been dedicated to providing decent passenger service were being dedicated to the shipping operation.
 
With no cafe service on Empire Service trains that travel only between NYP and ALB, Subway tried to sell subs on that portion. That ended very shortly after it started.
It should be noted that Subway selling stuff on the train didn't end because no one was buying. It ended like 2, maybe 3, days after they started the trial run and the union protested Amtrak's terminating its food service and their contracts.
 
With the USPS and Amtrak both "quasi" federal agencies (as it were), and both in trouble, couldn't they agree to cooperate? USPS would pay Amtrak to carry mail at rates less than what the USPS pays now. Amtrak gets some revenue for their efforts. As long as Amtrak gets more money than it costs them to run the incremental service, why not? Now, I know this was done before - why didn't it work?

John Bobinyec

I don't believe Amtrak was turning a profit. Also, actual passenger service was suffering because resources that should have been dedicated to providing decent passenger service were being dedicated to the shipping operation.
It wasn't just resources being dedicated to the wrong thing; the passengers were really suffering as trains were being scheduled not for the convenience of the passengers but instead for the freight's schedule. Passengers were also being delayed simply so that the freight could be attached/detached. For example, a train leaving Chicago would board passenger, pull out on time, and stop a minute later next to the yard. Then they'd sit there for 15 to 30 minutes with no lights, no power, etc., while switching crews attached the freight cars to the rear of the train.

And trains already late pulling into Chicago, would first have to stop at the yard for that same dance of removing the freight, making the already late train even later.

Finally, the entire idea just never generated the expected revenue. I think that it came close to paying for itself, although it still fell short. However, the entire point was that revenue from the freight was supposed to help support the passenger ops. And it never achieved that goal.
 
Here's another one.....In cities that are equipment/crew bases, like CHI, NYP, LAX, etc., how about keeping a diner and lounge car tucked into the end of some unused track (if there is one), and operate a restaurant/bar using regular crew members, but perhaps a more upscale menu than on the regular trains. Back in the 1970's, the Rock Island, also suffering financially, did just that at LaSalle Street Station and called it the "Track One Restaurant". You even had to write your choice on the check as in a diner. I had lunch there a couple of times, and thoroughly enjoyed the experience while watching commuter trains go in and out. I recall the food as being pretty good.

They could also rent out the cars for special occasions, unique weddings and other parties...
 
I don't see Amtrak getting into side businesses like diners, lounges, package shipping, or other businesses. I think the whole Express Shipping boxcar fiasco pretty much was a warning shot that they really didn't know what they were doing in this area, and the freight railroads justifiably didn't want competition, however ineffective it may be.

I don't see many real opportunities on board to raise additional revenues. Sleepers are already priced out of reach for a majority of travelers (excluding those of us pathologically biased to rail travel); additional hikes will in the end only make sleepers more of a political target -- Amtrak subsidizing premium rail for the rich -- and charging more for things on board (coin operated toilets, anyone?) won't go anywhere. Imagine a family traveling cross country having to save up quarters for the kids. How relaxing will that be?

I will back up a little bit with this, and say this... why Amtrak does not do a better job of stocking cars with food, maybe even restocking LD trains mid-route, is beyond me. I do think there is some marginal additional revenue to be made there. With computers and bar codes, stock control should be easier, and better refrigeration should allow extra foodstuffs to be forwarded to other trains or return trips. But, having said that, this isn't going to be the big money maker.

What will make more money will be to increase capacity. A third or fourth full sleeper, an extra coach or two, and an additional CCC set up to support coach passengers, and you might gain additional incremental revenue on a route sufficient to lower the loss per passenger. Now, if we only had extra LD cars to try this out? UP approached this avenue with their "City of Everywhere" trains in the final year or two of service, and it seemed to work. I remember as a child seeing the train come through town, and it was massive. However, it only took one operating crew to manage, and hauled a ton of people.

We'll have to see what happens next. It seems anything that the administration is for, the Republicans are automatically against. I sometimes wonder in the current climate if Obama were to give a speech praising motherhood and families, if the next day we'd see it denounced by the Republicans as a socialist plot to take away men's freedom. I just hope at some point the grownups get back in charge and we can have a rational national transport policy. Until then, it's going to be a real thrill.
 
RAISING REVENUE: I would suggest they keep a better handle on friendly service in the lounge car and keeping the lounge car and diner open until about 30 minutes prior to arrival at the final terminal. I have been on runs where they have shut down 2 or more hours prior to arrival at the final terminal. They need to cater to the customers and there wold be more revenue. No gimmicks need, just good service!
 
RAISING REVENUE: I would suggest they keep a better handle on friendly service in the lounge car and keeping the lounge car and diner open until about 30 minutes prior to arrival at the final terminal. I have been on runs where they have shut down 2 or more hours prior to arrival at the final terminal. They need to cater to the customers and there wold be more revenue. No gimmicks need, just good service!
Antrak has been working on this for several years now, under the direction of VP Emmett Fremaux, and it has made great strides in this area. This is not to say that you can't still find an attendant who abuses things, but again great strides have been made in fixing this problem. Ride a train on the NEC and that rarely happens anymore, where it used to be standard operating procedure just a few years ago.
 
Here's another one.....In cities that are equipment/crew bases, like CHI, NYP, LAX, etc., how about keeping a diner and lounge car tucked into the end of some unused track (if there is one), and operate a restaurant/bar using regular crew members, but perhaps a more upscale menu than on the regular trains. Back in the 1970's, the Rock Island, also suffering financially, did just that at LaSalle Street Station and called it the "Track One Restaurant". You even had to write your choice on the check as in a diner. I had lunch there a couple of times, and thoroughly enjoyed the experience while watching commuter trains go in and out. I recall the food as being pretty good.

They could also rent out the cars for special occasions, unique weddings and other parties...
First, you raise an interesting idea that's crossed my mind lately: Though I would set things up either as a subcontractor relationship with the operators or just simply lease them out on a multiple-year, renewable basis (where the lessee is responsible for upkeep), I think they could generate a moderate amount of income off of the old diners even if they just have them parked. For an example, in Shockoe Bottom in Richmond, there's an old SAL freight yard that's been mostly paved over, but where one or two of the tracks are still in place in the middle of some parking lots. Parking a diner (or two) in the area and having it operated as a restaurant might well be a winning proposition...as might setting something up in conjunction with the Science Museum of Virginia there's still a vestigial siding which runs to the back of the building, which is the old Richmond Union Station on Broad Street). I suspect you could do something similar in Denver or Salt Lake City with the old CZ diners.

What I'd be inclined to do is arrange for the diner(s) to be re-dressed in the vein of how they were in the 50s/60s (i.e. fairly upscale) and upgrade the menu. If liability became an issue, you could conceivably knock the trucks off and cement the diners in place if you needed to...or keep them (very nominally) "movable" and use that to avoid some code issues. But I do think this could be done...and hell, some of those diners do have real history that you can link them to and make a pitch. Yet another option would be to try and cut a deal with the Rio Grande Scenic Railway folks or one of the other "tourist train" operators to slot these diners into their services (albeit at very low speeds or over very short hauls). Like I said, there are some unique pitches you can make with a few of these diners, considering their pedigree.

There's one big option that I think Amtrak could pursue with the the LD trains, and that is offering a guaranteed diner access upgrade to coach passengers. My reasoning is thus: While it is true that a lot of coach passengers don't have the budget for the diner, I know that you get a decent number of coach folks on any given run who are in coach not because of the cost per se, but because it doesn't make sense to take up a room in a sleeper for a daytime run (say, CHI-MSP on the Builder, CHI-Omaha on the Zephyr, NYP-Buffalo on the LSL, or intra-Florida travel on the Silvers) and pay that much more. Basically, you'd pay for a guaranteed slot in the diner for dinner (to be acquired after the sleepers get their reservations, with some preference given to those with earlier departures from the train), and those who don't pay the fee would be third in line.

This has the advantage of both providing extra revenue to Amtrak and not needing to rearrange any cars. You could easily constrain slots on this to a maximum estimate on the number of sleeper passengers on a train (so if you could accommodate 120 folks in the diner in theory and you've got three sleepers attached, you'd have something like 30 such slots available on any given segment)...but it would be extra cash in hand for, in effect, next to nothing. Mind you, this isn't a panacea...but I think it could generate an extra few million dollars per year without aggravating folks too badly.

Edit: I'd like to respond to Amtrak George. I've taken the train NPN-RVR/WAS more than once, and today was one such day. It used to be traditional that the cafe would open after WBG, but today it opened somewhere just past Lee Hall. I know there has to be time at each end of a trip to both handle initial boardings/process paperwork, but they've really tightened this up.
 
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KEEPING CAFES OPEN: I'm glad to hear that there are improvements along this line. Unfortunately I don't get to ride the NEC or other short corridors very often. I will when I have a chance!

Right before Labor Day we took a Memphis to New Orleans trip. About 11:00 a.m. I wandered down to the lounge on train 59. We were getting ready to eat in the diner and I asked how late the lounge would be open. The attendant said 'I don't know, it depends whether we are on time." I said, will we be open until Hammond? 'I don't know." Then I said do you think we will be open until, say, at least 130 pm? "I don't know." (The train is due into NOLA at 332 p.m).

I was polite, and said thank you (I'm not sure for what).

At 1240 pm I wandered back down to the lounge and it was closed for good.

Return trip? We left northbound on time at 145 pm and the lounge was not opened until about 300 pm. Different attendant. Tickets had been collected long before this.

Amtrak lost some revenue from me on this trip. I had planned to buy various souvenirs and would have bought more snacks. I made some purchases on the northbound (couldn't on the southbound) but the situation had a chilling effect on my desire to buy more. (I am also more likely to buy extras when the attendant is friendly... these were not).

That being said, other than the rough track, my wife and I had a great trip, still love Amtrak, and of course will ride again. I just think Amtrak supervisors need to tighten up on the lazies "in the hinterlands". (I say this as a former railroad employee AND union member who simply thinks it is a good idea for folks to be courteous and do their jobs!) Cheers!
 
Re: Cafe hours of operation....I recall years ago the "Night Owl", as Trains 66/67 were called at the time, offered the only all-night-long service on Amtrak. And with the surprisingly large turn over of passengers at NYP in the 'wee hours', it did a fairly brisk business all the way. It started with bar business leaving Boston, and ended with breakfast crowd commuters between Baltimore and DC. And the same in the opposite direction.

Just wondered if they still do that, or does the attendant shut down for a few hours now. There is no longer a sleeper on the train for the attendant to retire to, so don't see why it wouldn't be just kept open...
 
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