Twitter trend leads to spat between BART, Amtrak

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BART is offering half fares during September to celebrate its anniversary. Wouldn't it be better if they just charged the fares they charged in 1972? I wish Amtrak had celebrated its 50th Anniversary by charging 1971 fares. :)
 
The article didn't say that Amtrak actually started the "tweet a noun related to your business" trend on September 1st with the "trains" tweet (it went out at precisely 3:00 P.M. Eastern).

It's obvious to me (someone who sees a lot of Twitter) that the Amtrak and BART accounts were both being tongue-in-cheek with their "spat."
 
Following up: Amtrak and BART have now "made up," just in time for BART's 50th-anniversary celebration.

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BART is offering half fares during September to celebrate its anniversary. Wouldn't it be better if they just charged the fares they charged in 1972? I wish Amtrak had celebrated its 50th Anniversary by charging 1971 fares. :)

They very nearly did.
Last year's rail passes were $299, and I don't remember ever seeing those lower than $250 (though I was probably too young to pay close attention to the price before the early 80s.)
 
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