Cho Cho Charlie
Engineer
I was just reading an article about the high-end accommodations being added onto new A380 and B787 planes.
For those of us familiar to Amtrak, such looks a lot like sleeper bedrooms and roomettes, though I must admit, with higher-end finishes (leather) and still that brand-new look.
However, instead of Amtrak names like "bedroom" and "roomette", they are called names like "The Residence", "First Apartment", "First Suite", and "Business Studio".
For example, just in terms of layout, a "First Apartment" looks like a bedroom and a "First Suite" looks like a roomette. For those, their names certainly makes one feel like one's receiving the First Class being purchased. I am sure that having the word "First" in the name, helps emphasize you are indeed in First Class.
Should Amtrak try to improve its First Class (Sleeper Class) experience, with more high-end names for the accommodations? Or stick with its basically utilitarian names?
For those of us familiar to Amtrak, such looks a lot like sleeper bedrooms and roomettes, though I must admit, with higher-end finishes (leather) and still that brand-new look.
However, instead of Amtrak names like "bedroom" and "roomette", they are called names like "The Residence", "First Apartment", "First Suite", and "Business Studio".
For example, just in terms of layout, a "First Apartment" looks like a bedroom and a "First Suite" looks like a roomette. For those, their names certainly makes one feel like one's receiving the First Class being purchased. I am sure that having the word "First" in the name, helps emphasize you are indeed in First Class.
Should Amtrak try to improve its First Class (Sleeper Class) experience, with more high-end names for the accommodations? Or stick with its basically utilitarian names?