Amtrak Marketing

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Joined
Jun 19, 2003
Messages
1,805
Location
Harrison Michigan
Here is how Amtrak Marketing works.the Marketing dept has a small budget and gets cut every year which means you have less to wrok with.Here is how the Marketing works out of NOL which is done out of Meridian MS the train that gets all the Marketing is the Crescent and the reason is because they have other help from buisness in ATL and BIM such as concerts hotels give rooms to Amtrak to send the passengers up there.What i am trying to do is promote the CNOL and the Sunset the sunset is real hard to promote due to it's lateness but the CNOL has been promoted before but got little support from the City"s and media no one wanted to realy work with Amtrak like the City's on the Crescent line.Amtrak also sponserd the Meridian Queen City Fair which ran a week ago Amtrak had a kids train that the kids could ride plus had a booth there with Amtrak information like the kid's hats timetables and a give away to ALT i was at the booth the 1st night to help out we had a good turn out we figured over 300 visted the booth for the week. :)
 
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