As far as using DMUs on low to medium traffic routes go, it looks more and more like it will be FLIRT or equivalent going forward, as those are easy to configure with different mix of power source and at a pinch can be converted from one to another, something that was impossible to do with past standard DMUs.
I think this perception is partially clever marketing.
In the 1970s and 1980s, British Rail Research did work on its Advanced Multiple Unit train that saw a common bodyshell platform, trucks and other components, all derived from the Mk3 coach, with all parts being optimized to work together to provide the smoothest possible ride. Most British EMU and DMU designs of that period built on this research work, but obviously the marketing guys at BREL were not as good as presenting the story this way. Also the unfortunate British tendency to want to re-invent the front end design of every class (not always to the highest standards of aesthetics) and also the interior, led the public to believe that every class had been created from scratch. Stadler are obviously smarter in this regard.
Switching out and repurposing stuff is not as big a deal as it is made out to be. Especially the Southern Region of BR (and before them the Southern Railway) were very good at repurposing anything they could get their hands on. There were thus hauled cars converted to EMUS and indeed EMUs converted to hauled cars. There were re-motorized cars, re-bodied cars, and trains that like the famous Irishman's broom, could claim to have only had their handle changed twice and the head changed three times but to still be beyond any doubt, the original broom.
In terms of manufacturers creating a platform and then individualizing solutions from that, going further back in time, one could say Budd and others also did something similar .