American's lifetime unlimited AAirpass backfires, with some users costing the airline far more than anticipated...
The frequent fliers who flew too much
"When American introduced the AAirpass in 1981, it saw a chance to raise millions of dollars for expansion at a time of record-high interest rates.
"It was, and still is, offered in a variety of formats, including prepaid blocks of miles. But the marquee item was the lifetime unlimited AAirpass, which started at $250,000. Pass holders earned frequent flier miles on every trip and got lifetime memberships to the Admirals Club, American's VIP lounges. For an extra $150,000, they could buy a companion pass. Older fliers got discounts based on their age.
"'We thought originally it would be something that firms would buy for top employees,' said Bob Crandall, American's chairman and chief executive from 1985 to 1998. 'It soon became apparent that the public was smarter than we were.'"
The frequent fliers who flew too much
"When American introduced the AAirpass in 1981, it saw a chance to raise millions of dollars for expansion at a time of record-high interest rates.
"It was, and still is, offered in a variety of formats, including prepaid blocks of miles. But the marquee item was the lifetime unlimited AAirpass, which started at $250,000. Pass holders earned frequent flier miles on every trip and got lifetime memberships to the Admirals Club, American's VIP lounges. For an extra $150,000, they could buy a companion pass. Older fliers got discounts based on their age.
"'We thought originally it would be something that firms would buy for top employees,' said Bob Crandall, American's chairman and chief executive from 1985 to 1998. 'It soon became apparent that the public was smarter than we were.'"