Hi all -
I went to the Virginia Tech / Georgia Tech game last night in Atlanta since I don't live but 2.5 hours from Atlanta. Much to my surprise, I witnessed Amtrak marketing at the game. Every time that GT achieved a first down, the Amtrak "First Down Whistle" would appear on the video screen and, well, blow its whistle. I also saw paper advertisements at the game as well as Amtrak magnets. This was the first time seeing an actual Amtrak advertisement in paper form, but for those who may have seen one already, it's the advertisement with "For fun or business, Amtrak can get you there!" on the top.
I found it to be a pretty good marketing strategy. It was simple, yet interest provoking enough to make people visit Amtrak.com or call 1-800-USA-RAIL.
But I found it somewhat odd that Amtrak would market in Atlanta, with Crescent being the only train that serves that location. I could understand maybe advertising in Charlotte, NC with Crescent, Carolinian, and Piedmont. Can anybody offer some insight?
I went to the Virginia Tech / Georgia Tech game last night in Atlanta since I don't live but 2.5 hours from Atlanta. Much to my surprise, I witnessed Amtrak marketing at the game. Every time that GT achieved a first down, the Amtrak "First Down Whistle" would appear on the video screen and, well, blow its whistle. I also saw paper advertisements at the game as well as Amtrak magnets. This was the first time seeing an actual Amtrak advertisement in paper form, but for those who may have seen one already, it's the advertisement with "For fun or business, Amtrak can get you there!" on the top.
I found it to be a pretty good marketing strategy. It was simple, yet interest provoking enough to make people visit Amtrak.com or call 1-800-USA-RAIL.
But I found it somewhat odd that Amtrak would market in Atlanta, with Crescent being the only train that serves that location. I could understand maybe advertising in Charlotte, NC with Crescent, Carolinian, and Piedmont. Can anybody offer some insight?