I usually go to Orlando for business and not to visit the house of mouse
Yes, Disney, Sea World, Universal Studios, etc., are interesting (and very expensive) places to visit. But they are NOT "Florida". The State of Florida is SOOOO much more than Disney! We have tens of thousands of lakes, many many natural springs, which are breatakingly beautiful, wildlife galore, including deer the size of gerrnan shepherds (no joke - "Key Deer" in the lower Florida Keys), endless hundreds and hundreds of miles of beaches, an underwater park where you can glass-bottom boat view or snorkel or SCUBA, the Florida Keys, which are beautiful beyond description (many have tried and simply run out of words), Kennedy Space Center, Daytona Beach, circus museums, rail museums, many rivers, the Everglades, Edison's Ft. Myers home, Hemingway's Key West home, Miami beach, the historic and wonderful Columbia Restuarant in Ybor City, Tampa, incredible sunsets and sunrises.... . . . . . . . .
and while, yes, it's hot in the summer, "What's a snow shovel?"
For those of us who live here (I am in the Orlando area) - most of us can't afford the theme parks anyway, but with the natural wonders and beauty of this State, we rarely even have the desire to visit a theme park. Give me the Florida Keys any day. This is a very big State - Key West to Pensacola is more than 800 miles and almost a 13 hour drive. Disney may be IN Florida, but Disney isn't Florida.