I've been giving this some thought throughout the day. I previously worked for JetBlue, and despite the usual reputation of air carriers, they took immense pride in their top notch customer service. Sure, there were a few bad apples here and there (and a disproportionate number working at JFK) but from day one, you were taught, "We are not an airline - we are a customer service company that flies planes." And everyone really took that to heart. Now, to be honest, I received very little training the in the way of customer service - probably about a day or two - and I was working in a front line, customer facing position. More than specific skills, there was just an attitude that it was everyone's responsibility to provide top-notch customer service, and if you couldn't/didn't want to do that, go work somewhere else.
Now I really don't think the answer is to sent all the OBS crew to a customer service class. Instead, why not create public, measurable customer service goals and use that to uphold standards among the crew?
The way I'm envisioning this, Amtrak would post on their website, publish in Arrive and other publications, and post in their stations an "Amtrak code of service" which would consist of concrete service guarantees that Amtrak would provide.
Such as:
Today, we promise to:
1. Get you to your destination in a safe and timely manner. If delays occur, we will update you as to the cause at the first possible moment, and keep you informed at least every 15 minutes on our attempts to resolve them.
2. Make your journey as enjoyable as possible. We will do our best to keep our cars clean, our food supplies stocked and our restrooms in operating condition.
3. Make you feel welcome on board. We expect the highest level of customer service from everyone you will interact with, on or off board, today. Our staff are here to help you get where you're going with the highest level of satisfaction. If you need anything, please let them know. If they can't help you, they will do their best to direct you to someone you can.
4. Provide accurate and timely information about the arrival and departure of your train, as well as boarding procedures, ticketing information, and baggage policies. Our reservations and ticket agents will be aware and informed of our policies and be able to assist you in answering your questions.
And so on....
If Amtrak hasn't met our standards today, we want to know why. Please call/e-mail/write us at so that we can work to improve our service.
It would be a good marketing tool and would serve as a guideline for what the company considers acceptable customer service. If employees weren't holding up the standards of service, I think it's more likely that the customer will complain to customer service, rather than writing off the issue as 'Amtrak's level of service' and deciding not to ride again. Riders could also be surveyed after their ride to determine if the goals were being met.
It could also go two ways, stating customer guidelines as far as acceptable behavior on the train and other policies.
What does everyone else think?